Growth Marketing Specialist
A. Main responsibilities & duties
Manage a portfolio of campaigns to achieve volume, quality and ROI goals with strong analytical capabilities.
Plan, execute and analyze user acquisition campaigns budget across marketing channels and geos to meet business’s KPIs.
Apply testing methodologies with multiple creatives and funnels on an ongoing basis throughout your campaign’s portfolio.
Optimize acquisition efforts by analyzing marketing trends, testing new targeting segments and insights implementation
Ensure tracking effectiveness of advertising campaigns and implementing continuous improvements and optimization – Source, evaluate, and test new user acquisition channels.
Keep track of changes and trends in the online marketing world and constantly identify areas for optimization.
Understand business’s KPIs & organization structure.
2+ years of experience with the digital media ecosystem (i.e Google UAC, Facebook Ads, SDK ad networks), managing large scale user acquisition budgets on various channels and different geos (US preferably)
Previous experience in managing mobile-app-install campaigns
Strong analytical and Excel skills (Pivot Tables, Vlookup, Calculated fields, Advanced Formulas) – Must
Experience in working with data analytics platforms like AppsFlyer, Adjust, or Tableau
An experienced planner and project manager, with strong cross-team coordination skills. Must be comfortable operating at different levels in the organization, and across various teams – creative, data, product and so on.
Strong written and verbal communication skills in English, ability to articulate ideas and persuade stakeholders.
BA/B.Sc. in economics, statistics or mathematics is an advantage
Equipped with a PC or laptop.
Competitive salary based on interview results.
Working in an agile and active start-up environment.
HOW TO APPLY
Please email your CV to us via email firstname.lastname@example.org with email format name [Position]_[Your name] or call us at (+84) 393 726 823 if you need further help.