Growth Marketing Specialist

A. Main responsibilities & duties

  • Manage a portfolio of campaigns to achieve volume, quality and ROI goals with strong analytical capabilities.

  • Plan, execute and analyze user acquisition campaigns budget across marketing channels and geos to meet business’s KPIs.

  • Apply testing methodologies with multiple creatives and funnels on an ongoing basis throughout your campaign’s portfolio.

  • Optimize acquisition efforts by analyzing marketing trends, testing new targeting segments and insights implementation

  • Ensure tracking effectiveness of advertising campaigns and implementing continuous improvements and optimization – Source, evaluate, and test new user acquisition channels.

  • Keep track of changes and trends in the online marketing world and constantly identify areas for optimization.

  • Understand business’s KPIs & organization structure.

B. Requirements

  • 2+ years of experience with the digital media ecosystem (i.e Google UAC, Facebook Ads, SDK ad networks), managing large scale user acquisition budgets on various channels and different geos (US preferably)

  • Previous experience in managing mobile-app-install campaigns

  • Strong analytical and Excel skills (Pivot Tables, Vlookup, Calculated fields, Advanced Formulas) – Must

  • Experience in working with data analytics platforms like AppsFlyer, Adjust, or Tableau

  • An experienced planner and project manager, with strong cross-team coordination skills. Must be comfortable operating at different levels in the organization, and across various teams – creative, data, product and so on.

  • Strong written and verbal communication skills in English, ability to articulate ideas and persuade stakeholders.

  • BA/B.Sc. in economics, statistics or mathematics is an advantage

C. Benefits

  • Equipped with a PC or laptop.

  • Competitive salary based on interview results.

  • Working in an agile and active start-up environment.

HOW TO APPLY

Please email your CV to us via email recruitment@ezgames.cc with email format name [Position]_[Your name] ​or call us at (+84) 393 726 823 if you need further help.